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MARKETING YOUR HOME



Selling Your Property

Getting the best price is about finding the right buyers for your property. That takes a dynamic marketing plan using targeted media exposure. Our resources for in-town and out-of-town buyers are unmatched.

Innovative Marketing for Maximum Exposure to Bring Qualified Buyers to YOUR Home


Color Tri-Fold Brochures
 
Color Tri-Fold Brochures:

These custom brochures accentuate the positive features of every room of your home. All the amenities are there for the buyers to see. Pictures provide 'instant recall' for the buyers.


'Just Listed' Mailings:

These quality mailings go to the surrounding neighborhoods, to top producing agents and brokers plus our personal data base of active buyers.


Unlimited Color Flyers
 
Unlimited Color Flyers:

What better way to show off your home than with full color flyers. Every effort is made to show your home in the very best light.


Professional Photography
 
Professional Photography:

Professional digital photography used in print advertising and on the internet. Virtual Tours to allow the buyers to see how much they would feel at home


Advertising
 
Advertising:

• Exclusively Your Magazine Publication

• Weekly Sacramento Bee ads

• Carmichael Times


The World Wide Web as a Marketing Tool:

Technology is a powerful tool in today's real estate market. Our presence on the World Wide Web gives your home maximum exposure to potential buyers 24 hours a day,
7 days a week. World wide access to information about your home is available on:
     
The World Wide Web as a Marketing Tool
 
• Lyon Real Estate web site, GoLyon.com

• National Association of Realtors® web site, Realtor.com

• The MLS web site, MetrolistMLS.com

• The Sacramento Bee web site, SacBee.com


• And, of course, my personal web site SoldbyPattyCrawford.com


Traditional Marketing of Your Home
 
Traditional Marketing of Your Home:

Your home will be listed with our MLS (Multiple Listing Service) so that all active agents and brokers can find your home and include when they show their buyers possible new homes. A unique Lyon Real Estate sign will be placed in your front yard and a flyer box will contain the outside flyers.


Staging Your Home
 
Staging Your Home:

You'll be given tips on preparing your home for sale. You'll also receive information to assist you prepare your home for each showing. First impressions, of course, are the most important so we will work together to make the strongest of first impressions. We refer to this task as "ShowTime".


Communication to Exceed Your Expectations
 
Communication to Exceed Your Expectations:

• Weekly contact to update you on the marketing efforts

• Daily follow-up with showing agents to obtain feedback

• Copies of all marketing materials used

• Consistent monitoring of website visits to your home's page
     
• Monthly Trendgraphics reports to update you on market conditions


Lyon Real Estate's Distinctive Homes:

Lyon Real Estate has put together an outstanding marketing package for Distinctive Homes over $750,000. This packages includes:
     
Lyon Real Estate's Distinctive Homes
 
• 1/3 page advertisement in Residence Magazine

• 1/2 page advertisement in Lyon's Exclusively Yours Magazine

• Distinctive Homes Postcard, Flyers and Brochures

• E-Flyers to high end Lyon Realtors® and Global Relocation Brokers

• Your home included on the Gallery of Distinctive Homes on GoLyon.com

• Professional Press Release form Lyon's PR agency, Crocker Flanagan

• Professional Photography Session for still shots and Virtual Tour




Patty Crawford | Lyon Real Estate.  Sacramento, Carmichael, Orangevale, Roseville, Citrus Heights and Fair Oaks Real Estate.
Patty Crawford | The short way home.
916.899.4111
Patty Crawford | Lyon Real Estate.  Sacramento, Carmichael, Orangevale, Roseville, Citrus Heights and Fair Oaks Real Estate.
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